Recent statics show the importance of social media and direct interactions between brands and their audience. Therefore, stating that social media nowadays is one of the tools brands can easily use in digital world for different purposes, is not far from reality. With a cost efficient budget and a daily regular activities, social media channels can have a huge impact. But the point that every business must think through completely before choosing any of these channels is that every social media channel has it’s own target group, purpose, advantage and techniques. Social media marketing can help to identify the needs of a business and choose an appropriate channel to fulfill these needs.